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Cherish Insurance Brokers

Formerly known as J.A.G. Insurance Brokers, the experts at Cherish have been providing insurance services for over 25 years.

We are an independent company which has built its reputation on trust and honesty. That's why we are relied upon by thousands of British service personnel for our popular Forces Plan policy.

Our promise to you

  • We will always aim to deal with your claim within 5 working days of your notification.
  • We will always keep your personal details safe in accordance with our privacy policy.
  • We will always deal with complaints quickly and in accordance with our complaints procedure.
  • We're here to support you in any way we can. Claims lines are open 24 hours a day, every day of the year. Customer support representatives are available to help you during office hours.

Legal information

We are authorised and regulated by the Financial Conduct Authority and are members of the British Insurance Brokers' Association and the Services Insurance & Investment Advisory panel. For more information about these, see Who regulates us?.

Legal entityCherish Insurance Brokers Limited.
Registered officeVenture House, 20/20 Business Park,
St. Leonards Road, Allington,
Maidstone, Kent,
ME16 0LS.
Registered No.2781995; registered in England.