0800 197 2770UK support team

About Forces Plan

Forces Plan is brought to you by Essex-based Cherish Insurance Services which is a trading name of Plum Underwriting Limited. We are proud to have been a leading armed forces insurance provider since 1993.

We have built our reputation on straightforward trust and honesty. That’s why we are relied upon by thousands of British Armed Forces personnel for our popular Forces Plan military insurance policy.

Our promise to you

  • We will always aim to deal with your claim within 5 working days of your notification.
  • We will always keep your personal details safe in accordance with our privacy policy.
  • We will always deal with complaints quickly and in accordance with our complaints procedure.
  • We’re here to support you in any way we can. AXA claims lines are open 24 hours a day, every day of the year. Cherish Forces Plan customer support staff are available to help you during office hours.

Supported by AXA UK

Our armed forces insurance policies are underwritten by AXA Insurance UK, with the two companies having shared a dynamic relationship for many years.

A GRP Group company

Established in 2013, GRP is one of the largest independent insurance intermediaries in the UK which looks after almost half a million personal and commercial clients across the sector. Learn more

Legal Information

Legal entity Cherish Insurance Services trading as Plum Underwriting Limited
Registered office 7th Floor
Corn Exchange
55 Mark Lane
Registered No. 04509589; registered in England

Any questions?

Call us on 0800 197 2770

Office hours

09:00–17:00 Mon to Fri (excluding bank holidays)

Why choose Forces Plan armed forces insurance?

  • Military insurance specialists since 1983
  • UK-based customer support
  • Underwritten by AXA for peace of mind
  • Manageable monthly payments & no annual renewals
  • One of the most affordable policies on the market.
  • 24/7 claims & speedy response times
  • Worldwide cover as standard
  • Flexible cover: increase or decrease at any time