0800 197 2770UK support team

Who regulates us?

Forces Plan and Cherish Insurance Services are regulated by several regulatory bodies and ombudsmen for additional peace of mind.

Financial Conduct Authority

The Financial Conduct Authority (FCA) is the independent watchdog that regulates financial services.

Cherish Insurance Services is a trading name of Plum Underwriting Limited which is authorised and regulated by the Financial Conduct Authority (FCA) under firm reference number 309166. You can check this on the Financial Services Register by visiting the FCA website or by calling the FCA on 0800 111 6768.

Information about buying insurance is available here on the FCA website.


Financial Ombudsman Service

The Financial Ombudsman Service is an independent body that arbitrates on complaints about general insurance products. It will only consider complaints after our normal complaints procedure has been exhausted.

More information about the Financial Ombudsman Service can be found here on their website or by calling them on 0300 123 9123.


British Insurance Brokers’ Association

Cherish Insurance Services is a member of BIBA, which acts to protect the interests of insurance brokers and their customers. They provide advice to consumers and help to maintain high standards within the UK insurance industry. We adhere to the BIBA Code of Conduct.


Services Insurance & Investment Advisory Panel

Cherish Insurance Services is a member of the Services Insurance and Investment Advisory Panel (SIIAP).

SIIAP is a collection of authorised insurance and independent investment advisers which is recognised by the Ministry of Defence and operates on behalf of British service personnel.

Members of SIIAP operate to a strict code of practice and are all specialists in their own field.


Any questions?

Call us on 0800 197 2770.

Office hours

09:00-17:00 Monday to Friday (excluding bank holidays)

Why choose Forces Plan armed forces insurance?

  • Military insurance specialists since 1983
  • UK-based customer support
  • Underwritten by AXA
  • Manageable monthly payments & no annual renewals
  • One of the most affordable policies on the market
  • 24/7 claims & speedy response times
  • Worldwide cover
  • Flexible cover: increase or decrease at any time